In an application, submitted to
American Patent Bureau, Apple company has described a system that may
select content, particularly advertisements, to users’ mood.
The “Market Leader” has found out that
a person’s mood will be defined by his activity. By all appearances,
the system monitors the songs listened to, the applications started, the
videos watched, and the web-pages opened.
Besides, external factors may be taken into consideration – pulse, face expression, and even calendar date.
The basic profile of the mood will be
compiled on the basis of collected data, and the system will select
content on the basis of this profile.
Let us admit that the patent
application, called “defining users’ mood on the basis of characteristic
data about a group and a user”, has been sent to USPTO by the company
on January 23, 2013.
It should be kept in mind that not all
patented technologies are brought into life. For example, a flexible
battery and a camera with a function of post focus, patented by Apple,
have not yet been implemented in any device.
Apple Informs about Three Patents in February
There has recently appeared
information about another three patents of Apple company, namely, search
of a car at parking, press force sensor, and sapphire glass. At the end
of 2013 there appeared information in the network that the company is
ready to equip all screens of new generation iPhones with sapphire glass
and spend at list half a billion dollars on this.
In order to built special ovens, where
sapphire containing materials for mobile devices will be melted, the
producer of superproof glass GT Advanced Technologies will receive an
advance payment of 578 bln. dollars from Apple.
