It turns out that Microsoft starts
experimenting with advertisement. In particular, some internet sources
report that Microsoft and Machinima conducted a hidden advertising
campaign aimed at promoting the all-new game console called Xbox One by
Microsoft.
They say the campaign was planned as a top-secret one but the idea
failed since someone revealed the plan. In particular, the revelation
said that Microsoft used Machinima to pay $3 per each 100 views of Xbox
One commercials or simple video footage about the game console.
The campaign was oriented towards the
Machinima community in the UK. The leader of the community used his
Twitter account to invite all the interested authors of video footage to
make $3 per 1000 views of such videos. Later, the twit was deleted but
its cache was saved and is now traveling round the web.
Meanwhile, some experts say that
Microsoft already conducted similar campaigns. In particular, one of
them was conducted in November 2013, right in advance of the start of
Xbox One sales.
Meanwhile, Microsoft's stock is still
strong (is trading within the 30-38 price range). It is currently
initiating another rally after the recent retracement seen at the end of
2013. The chart below, courtesy of Masterforex-V Academy, reflects the current state of affairs in the market of MSFT:
