Facebook and Twitter, the world’s two
most popular social networks are still waging a war for dominating the
cyberspace. This time, Facebook made a strategic move to consolidate its
position in the industry. Not so long ago, Facebook reported about a
new channel designed to beta-test adds for mobile apps.
In other words, Facebook is testing mobile advertising and is going
to outpace Twitter in this aspect. It is not a secret that advertising
(especially in the mobile segment) brings the owners a lot of money.
Take, Google, for example! A lot of its income comes from advertising
(including YouTube, mobile apps, AdSense etc).
Facebook also reminded that such
experiments were performed in the past. Still, this one is different in
many aspects. For example, this time Facebook is set to work with the
advertisers directly without involving third-party companies.
